Consultinar^® - Your shortcut to Effective Returns on your Marketing Investments

You spend a lot of money on marketing - but how much of it is wasted?

How can you tell?
How can you differentiate your company correctly from your competitors?
How do you clearly express this?
What is the most cost efficient way to strengthen the relationship with your customers and
turn them into active endorsers of your company?
How do you turn your growth potential into tangible results?

Discover how to turn your company’s growth potential into tangible results.

Misconception Nr. 1

‘Knowing a lot about someone qualifies to be in a relationship’.

Really? In other words, if someone collects as much data as possible about a person, he/she is entitled to assume he/she is involved in a relationship? Is this not exactly what some psychotic people do? Gathering all information about someone and imagining that that person is part of one’s relationship?

Since when is knowing a lot about someone equal to having a relationship? Since when is collecting socio-demographic data about customers and keeping track of their sales and contact history equal to a relationship? Who came up with this? You don’t need to be a rocket scientist to figure out that this simply doesn’t make any sense. Make sure that you are not in an Imaginary Customer Relationship. There is a word for this…stalking.