Discover our Values, Visions and Vocations.
Meet the Executive Team:
Mattèo Piano - CEO
Gregor Küpper - COO
Your brand is the key to your business succes. So when you look for advise on strengthening or improving it, you want guarantees. Guarantees of neutrality, transparency, efficiency, actionability and results.
You want to make sure:
- that your advisor has no other interest than giving you the best advise for growing your brand
- that you understand the methodology used to analyse your situation - that verifiable facts and figures are used to identify your brand’s specific problem areas
- that clear strategy recommendations are formulated to resolve your problem areas based exclusively on facts and figures
- that these recommendations can be acted upon within your predefined budget
- that the implementation of these recommendations will deliver measurable results
We have made the strategic choice to position Greenhouse|BBC as an independent Brand & Communication Audit & Consultancy company. As such, it plays a catalyst role between companies and their advertising agencies.
This independent role is new in the advertising and communication business:
- Greenhouse|BBC is not an advertising agency
- Greenhouse|BBC is not involved in the creative execution of projects
- Greenhouse|BBC has no links with any companies involved in the purchase of media space or production facilities
- Greenhouse|BBC develops and owns its proprietary tools
All of the above guarantees our independence and objectivity when dealing with your brand.
The methodology used to analyse your brand's current situation and recommend the most appropriate strategy has been registered under the denomination Biotic Brand Cultivation®. These tools and services allow us to assist you in developing effective and cost-efficient brand and communication strategies that will then be translated into campaigns by your advertising agency.
Biotic Brand Cultivation® is an objective methodology that evaluates the issues of Brand Equity and helps you define how your communication budget should be spend in order to get the best return on this considerable investment. Biotic Brand Cultivation® also defines what kind of message should be addressed to which target groups and how your brand should best be expressed in order to increase its Brand Equity.
Biotic Brand Cultivation® uses audits and surveys to determine the areas where you should focus your attention (and budget) to stimulate growth. All strategy recommendations are based on and directly linked to the numerical research findings. Every recommendation can be traced back to the research data it is based upon.
Every recommendation includes the concrete and practical steps and next actions to take. The result obtained after implementing our recommendations are clearly seen in the following audits and surveys. The famous saying 'after the show is before the show' captures well the essence: every survey will give you insight into the effectiveness of your previous choices and define the priorities and proportions for your next campaign. The main constant being change: how do I need to adapt my spending this year to achieve the best results with my available budget?
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