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Revitalize the 'R' in CRM |
A decade ago CRM promised to be the missing link for successful client binding. It would allow you to establish strong relationships with your customers by knowing and serving them better. And allow you to concentrate on the 20% that generate 80% of your revenue.
Today, CRM has proven its capacity to gather, structure and deliver useful client service data in real-time:
- Detailed customer profiles are generated and readily available
- Socio-metric cross-checking of profiles enables fine-tuning of direct mail campaigns
- Centralized data warehousing eliminates many administrative costs and procedures
- Better targeting of actions results in additional revenues through up-selling and cross-selling
In other words, today’s IT solutions can manage large amounts of data in a performing way to generate cost savings and additional revenue through more detailed customer profiles based on sales history and socio-metric fine-tuning.
However, many companies are starting to realize that no new input is used – still the same client data, just more detailed
- that the cost savings are not that spectacular if you take into account the cost of CRM implementation and maintenance
- that the available data and profiles are of little use for determining overall strategic marketing choices and priorities
They realize that the availability of large quantities of customer data does not result in developing strong relationships. Even the loyalty of their clients is no indicator of a strong relationship as this ‘loyalty’ often results from their clients’ inertia or lack of knowledge about potential alternatives. Are you ready to get more out of your CRM? Are you ready to turn your CRM investment from a must-have liability into a generator and protector of your most valuable asset – your client relationships?
Let’s be clear: it’s the quality of the relationship that determines the commitment of a customer to your brand!
It seems as if the most significant shortfall in the past has been the lack of objectively assessing the building and strengthening of customer relationships. Every brand aspires to build such strong relationships with its clients that they become endorsers, fans and ambassadors for it. Unfortunately, most have no idea how to achieve or stimulate that.
Imagine having data that could actually allow you to rate your relationship with each individual customer on an objective basis. Imagine being able to identify where the growth of each relationship is blocked - and what needs to be done to stimulate it to grow into a healthy and strong relationship.
Imagine what this would mean for your communication strategy: a tool at your disposal that accurately assesses your one-to-one relationships, recommends the most effective communication strategy for each of your individual customers and automatically generates the most adequate communication (newsletter, DM, invitation, report, etc.) for each of them.
In addition, a tool that delivers clear briefings and priorities for your next one-to-many communication campaign. And allows you to measure the progress achieved in overall relationship building between your customers and your brand – accurately, fast and verifiably.
Wouldn’t it be great if that tool unlocked the relationship-building power of your CRM? And helped you determine the priorities and proportions for all of your communication aimed at your target group?
The BrandNourisher is the tool that offers you all of these benefits. It is easily integrated into your existing CRM module where it will deliver the above results.
CRM with ‘BrandNourisher inside’ will tell you the state of your relationship with each of your customers. Where the weak spots are in their relationship and how to nurture them. You will be able to establish a one-to-one communication with each customer with a message that addresses his weak spots and thus strengthens the relationship. The result is a reduction in time and effort needed to turn your customer into a brand endorser.
Don’t write off your CRM - get more out of your CRM!
Upgrade it with the BrandNourisher and turn your CRM into a very profitable relationship-building tool.
Call us, and discover how ‘BrandNourisher inside’ will unlock YOUR growth and profitability. |
